About Commbox
Founded in 2005, Commbox Tecnologia designs and manufactures hardware and software for corporate electronic security: access control, IP automation and corporate alarms, with ISO 9001 certification.
It is a technical product, sold to businesses that research and compare solutions before talking to sales.
Challenge
Being found before the sales conversation
Buying a technology solution involves research, comparison and several decision makers. Before talking to sales, the ideal customer looks for answers in search engines and, more and more, in AI tools.
For a technical product, that means turning features into clear use cases and being present in the questions future customers ask.
Solution
SEO first, media on the same intent
The partnership started with one service and grew into another by the client's choice, as the work proved its value.
SEO and content
Content for the ideal customer's questions, turning technical differentiators into answers that help evaluate the solution.
Paid media
With the organic base running, paid campaigns started reaching the same audience at the moment of purchase, with the same intent logic.
Results
A partnership that grew
The clearest result of this case is the client's decision: start with SEO and expand the scope into paid media. For technology companies, this is the path we recommend: start where demand already exists and connect the next services as the work proves its value.
