About Decorando a Lei Seca
Decorando a Lei Seca is a study platform for legislation in Brazilian public examinations, with mind maps, study schedules and a bank of more than 70,000 questions. The company grew with a strong paid media operation, which remains the base of its acquisition.
Challenge
Relying on paid media alone
Acquisition was concentrated in ads. It worked, but every new student depended on media budget, and the brand had no organic channel of its own to be found by people researching exams and legislation.
- Create a discovery channel that does not depend on budget for every visit.
- Show up in search for the topics candidates study.
Solution
SEO and content added to paid media
Cluster implemented an SEO and content strategy alongside the client's existing paid media operation.
A blog from scratch
A blog built for search, with the first article published in December 2024 and content for the real questions of people studying legislation for public exams.
SEO, AEO and GEO
Content optimised for Google and for AI answers, with a growing publishing cadence.
Content at scale
In 2026, the pace went from dozens to more than one hundred articles a month, reaching 990+ published articles by October.
Results
An organic channel of its own
In 9 months, the blog went from zero to 30,000 organic visits a month. The estimated organic traffic dashboard shows the same curve: close to zero until January 2025 and 22,197 visits a month in September 2025. The organic channel now works alongside paid media, without depending on budget for every visit.
- 30,000 organic visits a month within 9 months.
- 22,197 visits a month in September 2025 on the estimated traffic dashboard.
- More than 990 articles published by October 2026.
- An acquisition channel that does not depend on media budget alone.
