About Exclusive Sul
Exclusive Sul is a real estate agency in Pelotas, southern Brazil, selling and renting mid to high-end properties. With a lean team of around 11 people in 2024, its purpose is to deliver a good experience before and after the sale.
Challenge
A blog that did not show up on Google
In September 2022, the directors asked Cluster to position the website on Google. The agency already had a blog, but it was not delivering results.
With content produced in-house, there was no way to sustain the publishing frequency or a sequence of articles that build on each other, which Google needs to recognise authority.
- Rank for the neighbourhoods with the most properties for sale.
- Publish consistently and strategically without overloading the team.
- Turn visibility into enquiries and deals.
Solution
Neighbourhood content, cadence and media working together
After meetings to understand the business and the desired positioning, Cluster built an inbound marketing strategy and, over the partnership, added paid media.
Content for the right neighbourhoods
In the first six months, one article a week about the neighbourhoods where the agency had the most properties, using the most searched keywords on Google. The first articles reached page one for searches such as Parque Una and Quartier.
Doubled cadence
As results appeared, the frequency went up to two articles a week and the growth curve accelerated.
Paid media and inbound together
Paid media started working alongside content. In the client's words, the work on both paid traffic and inbound with Cluster was fundamental, with better qualified enquiries coming in.
Results
Visibility that turned into deals
The blog closed 2023 with 3,000 monthly visits and more than 60 keywords in top positions. Between October 2023 and March 2024 it reached around 4,000 organic clicks a month, adding up to 22,000 clicks in 12 months.
On the sales side, the agency compared 2024 with 2023: closed deals coming from digital grew 224% and deal volume tripled.
- Around 1,000 clicks a month from April to September 2023, and 4,000 from October 2023 to March 2024.
- Page one for neighbourhood searches such as Parque Una and Quartier.
- Exclusive Sul articles cited in Google's AI Overview for searches such as "bairros de pelotas" (2025).
