Media planning
Goals, channels, audiences and budget allocation with a clear direction for your investment.
Google Ads, Meta Ads and other social platforms in a strategy connected to your business. We bring media, creative and data together to pursue the best return on every dollar invested.
Tailored strategy · Specialist management · Proprietary technology
Results guide the next investment.
Your goals, audience and business stage determine where to invest. Each channel has a role in the buying journey.
We connect your offer to people searching for what you sell. We plan Search, Shopping, YouTube and Performance Max campaigns around your goals and operational setup.
How we workCapture demand and turn intent into conversion.
Google AdsInstagram and Facebook campaigns to introduce your brand, generate demand and reconnect with people who have shown interest. Creative and audiences evolve with the results.
How we workCreate demand and support the customer through the decision.
Meta AdsVideos designed for TikTok, with direct messages and room to test different approaches. We assess the channel based on audience fit, your offer and creative production capacity.
How we workExpand discovery and test new sources of demand.
TikTok AdsFor businesses with a consultative sales process, we connect campaigns to the audience’s professional context. Opportunity quality and CRM progression help evaluate the investment.
How we workGenerate opportunities aligned with your ideal customer profile.
LinkedIn AdsWe connect products and brands to moments of discovery and planning. We assess Pinterest for businesses where visual search is part of the journey, using creative that turns inspiration into action.
How we workConnect visual discovery to consideration of your offer.
Pinterest AdsThe channel mix is defined during planning. We focus the budget where there is a clear hypothesis for business results.
A working cycle connecting business objectives, campaign activity and feedback from sales.
We assess your offer, audience, history and buying journey, then define goals, metrics and investment priorities.
We organize accounts, conversion events, landing pages and CRM integrations according to the project scope.
We activate the strategy with ads, audiences and creative designed for each channel. Every test starts with a hypothesis.
We track performance and lead quality, adjust budget allocation and expand what demonstrates results.
Goals, channels, audiences and budget allocation with a clear direction for your investment.
Campaign setup, activation, monitoring and adjustments across the platforms selected for the project.
Messages, assets and variations to test offers and approaches while respecting your brand identity.
Events, source tracking and connections to the sales funnel to see beyond the click.
Reviews of audiences, search terms, creative and budget, with decisions supported by data.
Metrics, learnings and next steps, with visibility into the operation.
With the Cluster Portal and project integrations, we connect media to sales progression. Track investment, leads and opportunities to understand what each campaign is building.
Explore the Cluster Portal
Metrics depend on the objective and available data. Revenue, pipeline value and return on ad spend are tracked separately.
For a B2B industrial technology project, Cluster built the acquisition operation and connected campaigns to the sales funnel over 59 days.
Read the full case (in Portuguese)Unnamed company case, documented in the Cluster Portal. Pipeline value is not closed revenue. This project’s results are not a forecast for other businesses.
Google Search campaigns reach people already looking for a solution. On Instagram and Facebook, ads help drive discovery, interest and conversion. The channels can complement each other; the mix depends on your audience, offer and goals.
No. Planning identifies the channels best suited to your business and available budget. We start with clear priorities and assess expansion based on learnings and results.
The budget depends on your market, region, competition, goals and the volume of opportunities your team can handle. Our proposal sets out platform spend and Cluster’s management fee, making each part clear.
Campaigns start generating data after launch, but the time needed to evaluate results depends on conversion volume, the sales cycle and the initial setup. We define goals and review periods during planning, with room to test and learn.
The operation can include strategy, campaign management, creative, measurement and integrations. The scope is defined around project needs, including landing page assessment and connections to your sales team.
We track the metrics defined for your goals and share results, learnings and next steps. With the Cluster Portal and available project integrations, you gain visibility into media, leads and opportunity progression.
Tell us where your business wants to go. We’ll design a paid media strategy connected to your goals, budget and current stage.